INTERNET MARKETING

Read the text below, then see if you can answer the questions:


This is a MONEY-MAKING PHENOMENON. We sell thousands of people
a product for $5.00 that costs us next to nothing to produce and
e-mail.

PRINT this letter, read the program... THEN READ IT AGAIN !!!

This is a legitimate LEGAL money-making opportunity. This
electronic multi-level marketing program works perfectly...100%
EVERY TIME!

** I  N  S  T  R  U  C  T  I  O  N  S

This is what you MUST do:

1.  Order all 4 reports listed and numbered from the list below.
    For each report send $5.00 CASH, YOUR E-MAIL ADDRESS and YOUR
    RETURN POSTAL ADDRESS (in case of a problem) to each person
listed.
    When you order, make sure you request each SPECIFIC report.
You will need all four reports, because you will be saving them
on your computer and reselling them.

2.  IMPORTANT--DO NOT alter the names, or their sequence other
than instructed in this program! Or you will not profit the way
you should.
    Replace the name and address under REPORT #1 with yours,
moving the one that was there down to REPORT #2.  Move the name
and address under REPORT #2 to REPORT #3. Move the name and
address under REPORT #3 to REPORT #4. The name and address that
was under REPORT #4 is dropped off the list and is NO DOUBT on
the way to the bank.
    When doing this, please make certain you copy everyone's name
and address ACCURATELY!!!  Also, DO NOT move the Report/Product
positions!

3. Take this entire program text, including the corrected names
list, and save it on your computer.

4.  Now you're ready to start a massive advertising campaign on
the WORLDWIDE WEB! Advertising on the WEB is very, very
inexpensive, but there are HUNDREDS of FREE places to advertise
also. Another avenue which you could use email ads like the one
you are reading now. The are many bulk email companies that will
advertise for you. Use any search engine to find them. Use
keywords like "email advertising" or "bulk email"
     START YOUR AD CAMPAIGN AS SOON AS YOU CAN.

ALWAYS PROVIDE SAME-DAY SERVICE ON ALL ORDERS!!!

REQUIRED REPORTS

***Order each REPORT by NUMBER and NAME***

ALWAYS SEND $5 CASH (Concealed) FOR EACH ORDER REQUESTING THE
SPECIFIC REPORT BY NAME AND NUMBER.

ALWAYS SEND FIRST CLASS OR PRIORITY MAIL AND PROVIDE YOUR E-MAIL
ADDRESS FOR QUICK DELIVERY.
______________________________________________________________
REPORT #1
"HOW TO MAKE $250,000 THROUGH MULTI-LEVEL SALES" ORDER REPORT #1
FROM: [address deleted]
___
REPORT #2
"MAJOR CORPORATIONS AND MULTI-LEVEL SALES" ORDER REPORT #2 FROM:
[address deleted]
____

REPORT #3
"SOURCES FOR THE BEST MAILING LISTS" ORDER REPORT #3 FROM:
[address deleted]
_
REPORT #4
"EVALUATING MULTI-LEVEL SALES PLANS" ORDER REPORT #4 FROM:
[address deleted]
__

HERE'S HOW THIS AMAZING PLAN WILL MAKE YOU $MONEY$

Let's say you decide to start small just to see how it goes.
Assume your goal is to get 10 people to participate on your first
level. (Placing a lot of FREE ads on the internet could EASILY
get a better response.) Also assume that everyone else in YOUR
BUILDING ORGANIZATION gets ONLY 10 downline members. Follow this
example for the STAGGERING results below.

1st level--your 10 members with $5                   $50
2nd level--10 members from those 10 ($5 x 100)       $500
3rd level--10 members from those 100 ($5 x 1,000)    $5,000
4th level--10 members from those 1,000 ($5 x 10,000) $50,000
                             THIS TOTALS-----------> $55,550

** T  E  S  T  I  M  O  N  I  A  L

The main reason for this letter is to convince you that this
system is honest, lawful, extremely profitable, and is a way to
get a large amount of money in a short time. I was approached
several times before I checked this out. I joined just to see
what one could expect in return for the minimal effort and money
required. Initially I let no one in the organization know that
I was an attorney and, to my astonishment, I received $36,470.00
in the first 14 weeks, with money still coming in.
                               Sincerely yours, [name deleted]

This plan works like GANG-BUSTERS!!! So far I have had 9,735
total orders.. OVER $48,000!!! I hope I have sparked your own
excitement, if you follow the program exactly, you could have the
same success I have, if not better. Your success is right around
the corner, but you must do a little work.
                                        Good Luck!  [name
deleted]

                   Comprehension questions:

1. How much will the scheme definitely cost you?

2. Summarise what you have to do in under 50 words.

3. Can you think of any inherent weaknesses in the offer?

4. How are the people proposing the scheme making money?

                      Suggested answers:

1. Twenty dollars: $5 to each of the four addresses given.

2. Send off $5 to each of the four addresses, wait to receive the
reports, then spend a lot of time and energy advertising said
reports on free advertising sites on the Web. Then you wait for
people to place orders with you - and watch the money rolling in!
(47 words)

3.   - You might send off your $5 to each address, but get
nothing in return.
     - When or if the reports do come, they may turn out to be
completely worthless.
     - You might spend time and energy (and ultimately money)
advertising the reports on The Web, but get absolutely zero
interest.

4. At the very least, some organisation is making $20 for each
person who sends in four orders for the "reports". Even though
the addresses quoted are in different places, there is presumably
some connection between them.
     Assuming that the four addresses are connected to the same
individual, and assuming that at least four punters respond to
the junk e-mail, and assuming that each punter does as s/he's
told and recopies the addresses (see instuctions) then Mr, or Ms
Big could, for each punter, be earning $5 multiplied by
(4+3+2+1), in other words $5 x 10 = $100. Q.E.D (Quite Easily
Done!)