THE LANGUAGE OF PERSUASION Read the junk mail below, and then match the list of expressions (a-o) at the end of this document with their paraphrase. \_|_/ -------o-o-O-o-o------- Hello fellow "Net"repreneur, You have been chosen from a selected group of individuals known to have an interest in marketing on the Internet. If this has reached you in error, please accept our apologies. What I am going to share with you may well be, for many of you, THE opportunity to start a unique, very successful business or take an existing one to new untouched heights, by taking advantage of some breakthrough trends that are making "marketing history!" You will discover the art of . . . "How to Really Make Money on the Information Superhighway!" Some of you may already have purchased some "electronic marketing course" or tried to market some product online. Maybe you even made a sizeable profit! Whatever the case may be; No matter how successful you are right now, you can profit tremendously from what we are about to tell you! FACT: ANYONE WHO HAS THE DRIVE TO SUCCEED CAN ACTUALLY MAKE A SIZABLE PROFIT ON THE INTERNET. FACT: NOT MANY PEOPLE ARE WILLING TO TAKE THE TIME TO ACTUALLY DO IT. Why would people want to pass up this extremely valuable money making opportunity? Because learning is the key to succeeding online. Marketing on the Internet requires a wealth of knowledge. To learn everything you need to know about Marketing on the Internet takes more time than any human being can spare. The small amount of Internet marketers actually making a sizable profit know this all too well. Now think about this. WHAT IF? I could provide YOU with an incredible Marketing Package that encompasses all the "How To" information you need to be a success on the Internet. This phenomenal package includes DETAILED Internet SECRETS (we don't hold anything back, its all here folks!!), which explains in detail how to Profit from the Internet Explosion. Whether you have a business of your own or you want to start one. It's filled with over 45 packed pages revealing the secrets about electronic marketing so many other online marketers DON'T want you to know. I thought that might interest YOU. Let me explain. Right now there are over fifty million people surfing the Internet. By the year 2000, that figure is expected to more than double. With so many people using the Internet, smart "net"repreneur's are taking advantage of what this new (in terms of true commercial application) and exciting medium has to offer. The Internet presents one of the best ways to make money that has ever been introduced. On any given day you have the opportunity to reach more people than most cities have population wise. This is the reason so many businesses are scrambling to make their presence known on the Internet. Being "online" offers a person the ability to reach multitudes of people from all over the world. It also offers, to those who know how, THE ABILITY TO MAKE EXCELLENT MONEY. And we do mean excellent money!!! CONSIDER THIS POSSIBILITY: You wake up in the morning and you put on a pot of coffee. As you sip on your cup of hot "brew" you saunter over and turn your computer on. Then, as your monitor glows from dim to bright, you find that you have inquiries from all sorts of people requesting what you have to offer. Later, after you have finished reading your inquiries, you stroll out to your mailbox. You find it is filled with letters from people from all across the world! What's even better though, is that the letters are FILLED WITH MONEY; cash, checks, and money orders. Then, after tallying up the totals, you find that you have made anywhere between $200 to $1,000 and it isn't even one o'clock in the afternoon. Think of it: NO boss, NO traffic, and NO annoying Co-workers. Wouldn't it feel great to wake up in the morning knowing you are going to be making excellent money but don't have to leave your house to do it!?! Wouldn't your life be far less complicated? The truth is, you can be one of those who become financially independent via the Internet. AND THE BEST PART IS...IT DOESN'T REQUIRE A LOT OF MONEY!! What it does require is the knowledge of how, what, and where to do it. That is where we can help. We provide you with the knowledge of how to begin earning substantial income from your computer via the "information superhighway". We can remember how overwhelming the Internet seemed when we were first introduced to it. We realized the marketing and profit potential the Internet holds, but really had no idea how to pursue it. In our thirst for answers and knowledge, we purchased everything we could find that had information on the How, What, and Where. We spent thousands of dollars, but we now know what works and what doesn't. No where, in all of our searching, could we find a complete packet of information for all of our questions. That is why we decided to write this report. We have compiled every proven method and secrets that we have learned along the way into one complete, easy to understand report. This PROVEN REPORT makes believers of skeptics! Sound too good to be true? That's what others have said. That is, until they received their reports and saw for themselves just how easy it is to make money on the net! This is a wonderful opportunity, we urge you to take advantage of it. You won't find too many people that will give away ALL of their secrets!! The majority of the rich people today have copied what someone else is or has been doing. That is what we are offering you now--a chance to copy our success!! It is very easy and we ARE for REAL! Here's a little more incentive to check this out. ~IF YOU ORDER WITHIN 3 DAYS~ We will send you: **** FREE $400 Bulk e-mail Software **** **** FREE $200 Check by phone, fax, E-mail Software **** **** FREE $10 Calling Card **** ----PLUS---- We will send you a list of over 100 major search engines ready to surf on the Internet or to place a free link to your web page. Also, you will receive a list of 98 of the best inexpensive newspapers to advertise in (U.S. orders only). The list is complete with papers name, city, phone number, circulation and frequency (Daily or Weekly). We will also include five free BONUS reports that include these topics: - How to Protect your PC from Viruses - How to get 300+ Quality Prospect to E-mail you Weekly - Tips and Secrets to Advertising with the major Online Services - What's wrong with the World Wide Web - Tax Advantages for the Home Business Owner. You will find that these five reports by themselves are worth thousands of dollars to you. These bonuses alone are worth several times the cost of the report. We will also give you a secret list of over 400 of the best Web sites where you can place a FREE advertisement. This is a list we use every day to run our business and we are giving it to you! Imagine what a great offering we are giving you for FREE! And we're not through, if you order RIGHT NOW, we will give you 15 FREE "How to Reports" that you are free to market and sell on the Internet or through mail order for $15-30 each. They are 45-60 information-packed pages each. A great way to start your own Net based business! The topics are; 1) Earn Extra Dollars with a Home Based Answering Machine 2) How to Buy a Car with Bad Credit 3) How to Make Thousands of Dollars Winning Contests 4) U.S. Government Auction Sales 5) An Insider's Guide to Finding and Obtaining Grant Money 6) Home Based Business for Fun and Profit 7) How to Get a Job Fast 8) How to Make Money Without Leaving Your House 9) How to Turn the Hobby of Photography into Thousands 10) Making Money at Garage Sales, Swap Meets, and Flea Markets 11) How to Get Paid for Watching TV 12) Getting Your Start in Theater, Television, and Movies 13) Wills or Trusts? The Case for Living Trusts 14) How To Find Work with the Federal Government 15) How to Write Almost Anything and Get Paid for it! Are we nuts? No, it just shows how confident we are that you'll be delighted with the information you'll have...just like the others who are already using the information and making money. You will be surprised how quickly you can be earning money on the Internet! So you are probably thinking to yourself, this is wonderful, but how much? $149.95, $99.95 maybe even $79.95? You may have seen other companies marketing "How To" information on the Internet and charging these prices. People are actually buying these packages at these prices. Why? People want to know how to market a product or service the "Right" way on the Internet. "How to Profit from the Internet" could easily sell for any of the above prices. However, we feel that we would rather help those who may not have the ability to pay such a price in order to be successful. That is why we are offering "How to Profit from the Internet" at the low price of $29.95. That's right, that was not a typo...$29.95. Still skeptical??? Lets put that to rest right now. We will make this completely risk free for you. If you are not 100% satisfied with the information you receive, and believe that you cannot use it to start a successful business or increase your current business profits, return it within 10 days and we will refund your money. No questions asked!! (Because this information is very easy to copy, the guarantee is only available on Disk Orders). I have sold this package at much higher prices in the recent past and will be forced to raise my prices in the very near future. One of the things you will learn in my course is to constantly test your market. I am currently in the price testing phase of this marketing campaign. On October 25th, 1997 I will be raising the price of this package back up to $49.95 and eventually up to $79.95 to test the upscale market. If you act quickly, you have the opportunity to get these materials today for the unbelievable low price of $29.95. So, if you are seriously interested in learning how to acquire wealth by being online, ACT NOW!! This won't last for long! ---------------------------- Can you identify match each of the expressions (o-p) taken from the above junk-mail, with their equivalent paraphrases (1-14)? (Suggested answers at the end.) (a) You have been chosen from a selected group of individuals ... (b) What I am going to share with you may well be ... (c) (we don't hold anything back, its all here folks!!) (d) And we do mean excellent money!!! (e) Think of it: NO boss, NO traffic, and NO annoying Co-workers. (f) That is where we can help. We provide you with ... (g) Sound too good to be true? That's what others have said. (i) It is very easy and we ARE for REAL! (j) ~IF YOU ORDER WITHIN 3 DAYS~ (k) And we're not through: (l) Are we nuts? (m) That's right, that was not a typo...$29.95. (n) return it within 10 days and we will refund your money. (o) I have sold this package at much higher prices in the recent past and will be forced to raise my prices in the very near future. (1) Get rid of working life's little annoyances. (2) Hurry, hurry hurry! (3) Make no mistake about how rich you'll get. (4) Making YOU feel privileged. (5) Proof of our absolute good faith and honesty. (6) Quite the opposite! (7) Taking you into our intimate confidence. (8) This cheap offer won't last. (9) We DO exist! (10) We know it all sounds most unlikely. (11) We'll do it all for you. (12) We've got more for you. (13) We've got nothing to hide. (14) Your eyes were not playing you tricks. Answers (a) You have been chosen from a selected group of individuals ... (4) Making YOU feel privileged. (b) What I am going to share with you may well be ... (7) Taking you into our intimate confidence. (c) (we don't hold anything back, its all here folks!!) (13) We've got nothing to hide. (d) And we do mean excellent money!!! (3) Make no mistake about how rich you'll get. (e) Think of it: NO boss, NO traffic, and NO annoying Co-workers. (1) Get rid of working life's little annoyances. (f) That is where we can help. We provide you with ... (11) We'll do it all for you. (g) Sound too good to be true? That's what others have said. (10) We know it all sounds most unlikely. (i) It is very easy and we ARE for REAL! (9) We DO exist! (j) ~IF YOU ORDER WITHIN 3 DAYS~ (2) Hurry, hurry hurry! (k) And we're not through: (12) We've got more for you. (l) Are we nuts? (6) Quite the opposite! (m) That's right, that was not a typo...$29.95. (14) Your eyes were not playing you tricks. (n) return it within 10 days and we will refund your money. (5) Proof of our absolute good faith and honesty. (o) I have sold this package at much higher prices in the recent past and will be forced to raise my prices in the very near future. (8) This cheap offer won't last.