The Internet TESL Journal

Using Supermarket Flyers in ESL/EFL Classes

Nur Yigitoglu
yigitogl (at)
Michigan State University (East Lansing, Michigan, USA)


This paper focuses on the use of shopping flyers in various levels of ESL and EFL classrooms. Authenticity in creating classroom materials have always been discussed in ESL/EFL literature and especially in lower levels, it is very important to use authentic materials in a way that can help students to learn more language. In daily life, shopping flyers are used frequently and thus this type of authentic material can also help the students to learn about the real language and target culture.


This lesson plan is developed to help the students understand quantifiers such as a cup of, a gallon of, etc. Considering possible differences among multilingual and multicultural students are taken into account, the quantifiers in the English versus the Metric system becomes more important for the practical implications of the lesson. As Kelly et. al. (2002) has suggested, effective use of authentic materials can be useful to make classroom more realistic as well as to help students understand culture better.

The quantifiers may not be easy to acquire and can be confusing for students especially in lower levels. As Frodesen (2001) has acknowledged ESL students can benefit greatly from learning how various grammatical features and grammatical systems are used inauthentic written texts (p. 237). As such, it is important to make them learn these structures in meaningful and daily activities using authentic materials.

Overall Information

The skills emphasized in this lesson are mainly speaking with some emphasis on writing. The lesson starts with a warm-up activity which prepares students for the structures emphasized in this lesson. This fill in the blank activity does not include words but authentic materials so as to make students exposed to real language use. The activity with the shopping flyers builds up the students' lexical and structural knowledge.


At the end of this lesson, students will be able to read the flyers and understand the meaning of basic quantifiers used in daily life and use the correct form of measure words with appropriate nouns. Thus, the objectives for this lesson are grammatical and structural.


Sample Handout for Warm-up

Last week I came back from my summer holiday. When I got home, I realized that I had to go to the grocery store as there was nothing left in my house. Firstly, I bought a half gallon of _______ and a box of _________for breakfast. In the dairy section, I got a cup of _______ and _________.  Then I got a jar of__________. I bought a cup of_______ and I also bought a bottle of_______to put on the salad. I got a bottle of _______to drink. Lastly, for laundry, I got a bottle of________ and ________. I also got a bottle of _________, and a tube of_______________for personal cleaning.

Procedures for the Lesson


Main Activity

Sample Handout for this Activity

(For the Flyer X Grocery Market)






Possible Adaptations


The Internet TESL Journal, Vol. XIII, No. 7, July 2007